Hotel IKEA? | Отель ИКЕА?

Hotel news! Swedish furniture giant IKEA plans to open at least 100 budget hotels across Europe. The new projects will be budget design hotels which will offer boutique styling at lower prices.

The locations for the new developments are not yet revealed but the first location in Germany will be announce within a few weeks. The hotels will not use the name of the brand and will not even be managed by IKEA but by an established hotel operator.

This will be intresting to follow!

Гостиничная новость! Шведский мебельный гигант ИКЕА планирует создать сеть из 100 бюджетных отелей по всей Европе. Проект предполагает отели эконом-класса с дизайнерским оформлением и низкой ценой.

Расположение новых объектов еще не объявлено, однако анонсирование площадки под первый отель в Германии состоится  уже через несколько недель. Бренд ИКЕА не будет использоваться в названии новой цепочки, управление отелями решено передать выбранному оператору.

Будем с интересом следить за этим!

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2 Responses to Hotel IKEA? | Отель ИКЕА?

  1. odilets says:

    wow! Except there’s a question I need to clear up. So, IKEA is planning to create more affordable IKEA-styled hotels? and..it’s not gonna be managed by IKEA? I’m not sure I get it totally.
    Thanks for sharing the news!

  2. Daria Udalova says:

    Inter IKEA, the company that owns the IKEA brand and concept are planning to open the hotels across Europe. The hotels will not carry the name IKEA and will be run by an established yet not revealed hotel opertor. If the hotels will be IKEA-styled remains to be seen.
    Hope that clears it up :)

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